Tag Archives: tea

Winner of Tea Drawing Announced

We are excited to announce Angela Kamm of Isla Vista Recreation & Park District (an unincorporated community of around 23,000 adjacent to Santa Barbara, California) as the winner of our Free Tea/Software contest!  Angela was excited too, stating that being announced as winner is “Totally Amazing!” and “Perfect!”  And how could the chosen winner have been more perfect?  Angela is not only originally from the tea-drinking country of England, but she only drinks organic tea  – which, coincidentally, is exactly the kind of tea we put our name on for this marketing campaign.

“You couldn’t have found a better winner! I don’t drink coffee, I don’t drink alcohol. Read more >

Posted in BMS Events, BMS Products, Customer Spotlight, Uncategorized | Tagged , , , , | Comments Off on Winner of Tea Drawing Announced

Behind The Scenes: Black Mountain Software’s Tea Campaign

by: David Tyler, BMS Marketing Manager

Black Mountain Software has a long history of giving away nice little gifts through direct mail marketing campaigns and at municipal and school conferences. For example:

  • 2011 iTunes-type gift card for a free downloadable song
  • 2010 Tin of refreshing mints
  • 2009 (Spring) Black Mountain Software cookies
  • 2009 (Autumn) Black Mountain Gourmet Blend coffee
  • 2008 Black Mountain microwave popcorn

Pretty cool stuff! But being new to the company and knowing how expensive direct mail campaigns are, I hesitated last fall before jumping right into plans for another giveaway.  A chat with our Sales team didn’t reveal a lot of solid compelling sales data from past campaigns, but what it did reveal is a strong feeling that the gift items have helped boost our brand recognition and BMS’ positioning as a friendly, service-oriented company that really cares about our customers.  Being a huge believer in the importance of brand strength and positioning, that was enough for me–we launched into plans for a 2012 direct mail and conference giveaway campaign. Read more >

Posted in BMS Events, BMS Partners, Customer Spotlight, Uncategorized | Tagged , , , , | 3 Comments

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